Work
Chadwick School
Recruitment Website Content & Communications Plan
Chadwick School is a private, K-12 co-educational day school. As part of an effort to attract new students and increase enrollment, the school launched a new recruitment-focused website, for which I wrote all copy. I also developed a new campus-wide, cross-channel communications plan, working across teams and departments to integrate web, social, email, print advertising and events with an academic calendar year content schedule that improved the cohesiveness of their messaging.
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USC Social Work Article
"Activism and Effecting Policy Change: A Master Class with Rep. Karen Bass"
Interview and feature story about Congressmember Karen Bass, an alumna of the USC Suzanne Dworak-Peck School of Social Work, for USC's annual Martin Luther King Jr. weekend.
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USC Social Work Partners Magazine
Alumni Profiles
Examples of interviews and profiles written regularly for the school's quarterly publication.
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Lynda.com Media Coverage: Forbes
"Online Learning Industry Poised for $107 Billion In 2015"
Forbes.com feature about Lynda.com that I pitched to, and was written by, Forbes contributor.
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Ventura County Arts Council
Content & Copywriting Across All Channels
I write all ongoing content for VCAC, an arts programming and advocacy organization, including visioning and mission re-alignment; new and re-worked copy for a full website redesign; launch of new email newsletter; all social media, press releases and media outreach; government advocacy letters, surveys and petitions; annual giving appeals and exhibition calls.​
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USC Social Work Article
"The Overlooked Trauma of Children with Parents Behind Bars"
Article for school blog featuring school faculty expert and alumnus involved in social work practice with children of incarcerated parents.
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UCLA Ziman Center for Real Estate
Marketing Brochure
I developed the UCLA Ziman Center for Real Estate's first fully integrated marketing and communications program, which included this
16-page marketing brochure. It functioned as an umbrella piece to attract and inform members of their diverse constituency, including students, faculty, alumni, donors, volunteers, media and community leaders. I managed end-to-end production and was the sole copywriter of the piece, conducting several interviews. The brochure enjoyed a 3+ year lifespan as the Center’s primary print marketing collateral.
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Lynda.com Media Coverage: PBS
"The Cheapest and Easiest Way to Learn Anything"
PBS's Next Avenue blog feature about Lynda.com that I pitched to, and was written by, their staff writer.
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